Sunlit Mechanism

December 24, 2007

LAT:SmugMug,”A focused family business”

Filed under: Photo Sharing — Tags: , , — sunlitmechanism @ 3:50 pm

From, “A focused family business” by Jessica Guynn of The Los Angeles Times, ”Meet the MacAskills, Silicon Valley’s version of the Waltons: seven members of a close-knit clan, ranging in age from 23 to 63, who run SmugMug Inc., which helps families share their own Kodak moments online. They are holding their own against photography services on the Internet run by corporate giants even though they have never taken a dime from outside investors.”

“The company now employs 28 people — all MacAskills, family friends and SmugMug customers they hired — in five countries. The MacAskills have signed up more than 100,000 paying subscribers despite mounting competition from free services, in part by emphasizing their family-friendly approach. They post their own family photos and home videos on the website, spend countless hours chatting up their users in the company’s online forum and send lively customer service e-mails such as “Who loves you, baby?”  

RELATED LINKS: SmugMug Pro Zone 

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